BA's T5 blunder knocks it out of Superbrands top 10

Setbacks for British Airways (BA), including the bungled launch of Terminal 5, have resulted in the airline falling out of the top 10 of the annual Business Superbrands survey for the first time.

The survey of 500 brands is voted on by a panel of 1,500 managers and organised by the Centre for Brand Analysis (CBA). It found the opening of Terminal 5 had severely damaged BA's business reputation and resulted in it dropping 28 places to 36.


Another brand to drop out of the top 10 was BBC Worldwide, which fell from four to 15. The BBC’s commercial arm held the top spot in 2007. The number one position has been retained by Google. Other new entries into the top ten include Sony, Nokia, Michelin and the London Stock Exchange, while Rolls-Royce rose from sixth to second. Business Superbrands Top 10 2009:

Google
Rolls-Royce
Sony
Microsoft
Nokia
GlaxoSmithKline
London Stock Exchange
Michelin
BP
Bupa