Could Cow Urine Cola Make a Splash?

In a country where cows are sacred, drinking their urine is close to godliness. And better yet, it's marketable.

The Indian proprietor behind the idea of a new beverage made from cow's urine says the drink will have many health benefits.(Getty/ABC News)

Along with protecting the bovine beast, the Cow Protection Department of the Rashtriya Swayamsevak Sangh (RSS) wants to make a cola from the cow's urine, which they say has curative properties.

"It has been established that cow urine is capable of curing even cancer, so imagine a drink which would not only be tasty but also healthy," Om Prakash, leader of RSS, told ABC News.

So How's It Taste?

The cola concoction is currently undergoing laboratory testing in the northern city of Lucknow. The group hopes it will be launched in the market by the end of this year.

"It won't be like carbonated drinks and would be devoid of any toxics or pesticides. What do you get by drinking colas? Nothing. It's all gas, and that too is not good for health," he said.

So ready to have healthy indian colas.....