Monday, February 16, 2009

Could Cow Urine Cola Make a Splash?


In a country where cows are sacred, drinking their urine is close to godliness. And better yet, it's marketable.

The Indian proprietor behind the idea of a new beverage made from cow's urine says the drink will have many health benefits.(Getty/ABC News)

Along with protecting the bovine beast, the Cow Protection Department of the Rashtriya Swayamsevak Sangh (RSS) wants to make a cola from the cow's urine, which they say has curative properties.

"It has been established that cow urine is capable of curing even cancer, so imagine a drink which would not only be tasty but also healthy," Om Prakash, leader of RSS, told ABC News.

So How's It Taste?

The cola concoction is currently undergoing laboratory testing in the northern city of Lucknow. The group hopes it will be launched in the market by the end of this year.

"It won't be like carbonated drinks and would be devoid of any toxics or pesticides. What do you get by drinking colas? Nothing. It's all gas, and that too is not good for health," he said.

So ready to have healthy indian colas.....

Saturday, February 14, 2009

Google launches AdSense mobile search engine

Google has expanded its advertising offering for publishers with the launch of its AdSense mobile search engine, which enables mobile publishers to embed a Google search box on their site.
The AdSense search product is available for both mobile network operators and mobile website owners, and is being rolled out around the world.

Friday, February 13, 2009

Pepsi-Logo-Redesign-Document-Internet-Hoax--Real-Thing....


The new Pepsi logo conforms to design principles that go back thousands of years, represents the Earth’s gravitational pull and also draws upon the greatest works of art, according to a document posted on the Reddit.com.
The logo is the work of the Arnell Group, run by founder Peter Arnell and owned by Omincom, and reportedly cost more than $1 million to create. Entitled Breathtaking Design Strategy, the document was part of the pitch to Pepsi. It is littered with historical, philosophical, scientific and mathematical ideas dating back to 3000 BC, referencing the Golden Ratio, Feng Shui and Einstein’s Special Theory of Relativity.
The presentation goes on to compare “Planet Pepsi” to the Earth’s magnetic pull, with diagrams showing Pepsi as the gravitational force between the end of the aisle and the checkout stand. It explains how “investment in our DNA leads to breakthrough innovation and allows us to move out of the traditional linear system and into the future.” It also discusses how the Mona Lisa, nautilus shells and the Earth’s magnetic field relate to the Pepsi logo.

Thursday, February 12, 2009

FutureBrand redesigns Cadbury's Roses packaging


FutureBrand has created a new look for Cadbury's Roses, the chocolate selection brand which is 70 years old this year.Cadbury briefed FutureBrand to make the product appeal to younger consumers without alienating Roses' older core fans.

The design, a simplified version of the current packaging which will be available from the middle of this month, is aimed at women over the age of 35. The blue of the box has been lightened and the drawing of a rose has become more contemporary.

In tribute to the well-remembered 1990s TV ad campaign which was based around using Roses to say "thank you", Futurebrand aimed to re-introduce the specialness of the brand and capture the essence of gifting.
The brand name on the packaging has been made more prominent and will appear as a gift card on the front, so enhancing the gift appeal and stand out. Alan Flude, creative director at FutureBrand, said: "The packaging has not undergone a major re-design for a long time so moving the brand forward and still keeping it friendly and inclusive was a challenge."


So new pack same taste is what's on store now.....